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Crafting a Strategic Social Media Plan
CRN: 26745
Location: West Campus Building 1
Course/Section: BSMN528 200
Date: 02/24/2018 - 03/03/2018
Room: 118E
Instructor: Kinnard Laura
Time: 09:00AM - 12:00PM
Days: Saturday
Contact Hrs: 6 hours
Course Description:
This interactive course provides a framework for crafting a strategic social media marketing and communication program. It will guide you through the steps necessary for setting measurable goals and objectives for your personal brand, business or organization. You'll discover how to create a planning calendar and effective posting schedule, execute engaging tactics, monitor community responses, and measure program results. Materials are provided along with on-going access to a private resource board and an exclusive virtual classroom. Prerequisite: Guiding Principles of Social Media Marketing. Bring a laptop to class.
 
Available Seats: 12     Fees: $99.00
 
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