Welcome to DMACC Continuing Education
Facebook Advertising Certificate
CRN: 24958
Location: Internet class
Course/Section: BSMN532 200
Date: 03/22/2021 - 04/30/2021
Room: WEB
Instructor: Kinnard Laura
Contact Hrs: 45 hours
As consumers increasingly spend time on social media platforms, it has become more important than ever for businesses to know how to effectively use paid campaigns to reach targeted audiences. In this intermediate level course, you will discover the role of advertising campaigns as part of your overall social media marketing program. You will also identify the differences in voice and audience across various social media channels. Then, you will create a Facebook ad campaign from completing a campaign outline to posting the ad through Facebook Manager and analyzing the results. Prerequisites: Intermediate level of experience in using social media marketing and/or completion of Facebook and Digital Marketing course. An understanding of Google Suite applications will be helpful. This is an online course which will be done through the Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in two separate mailings to be able to access Blackboard.
Available Seats: 20     Fees: $99.00
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