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Search and Display Advertising Certificate
CRN: 15976
Location: Online Blackboard
Course/Section: BSMN537 100
Date: 09/27/2021 - 11/19/2021
Room: WEB
Instructor: Kinnard Laura
Time:
Days:
Contact Hrs: 45 hours
Description:
This course will give you greater insight into two major areas of paid advertising: search and display. You will learn about search engine marketing, campaigns and ad networks, keywords, search ads, display ads, ad ranks, bids and budgets, and ad optimization. You will work on developing a presentation throughout the course that outlines a search and display campaign strategy for a company. Basic internet skills and an understanding of Google Workspace applications are recommended. This is an online course which will be done through the Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in two separate mailings and emails.
 
Available Seats: 20     Fees: $99.00
 
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