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Engaging on Social Media: Facebook Messenger & Messenger Bots
CRN: 33380
Location: Urban Campus-Bldg 1
Course/Section: BSMN934 300
Date: 07/10/2018 - 07/10/2018
Room: 212
Instructor: Kinnard Laura
Time: 04:30PM - 06:30PM
Days: Tuesday
Contact Hrs: 2 hours
Course Description:
The course will provide an overview about the advent of artificial intelligence (AI) technology and how it's being used to augment real-time customer interaction through mobile messengers, such as Facebook Messenger. You will explore how mobile messengers and messenger bots can help businesses and organizations of all sizes accomplish marketing and customer service objectives; the basics of messenger bot programming; and why consumers are embracing bots as a conversational, convenient alternative to a web site ?menu.' Materials are provided along with on-going access to a private resource board and an exclusive virtual classroom. Bring a laptop to class.
 
Available Seats: 18     Fees: $59.00
 
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