Welcome to DMACC Continuing Education
Facebook and Digital Marketing Essentials Certificate
CRN: 27280
Location: Internet class
Course/Section: BSMN531 203
Date: 04/06/2020 - 05/15/2020
Room: WEB
Instructor: Kinnard Laura
Contact Hrs: 45 hours
Are you new to using digital marketing to gain or maintain a competitive edge for your business? This course will help you increase your knowledge as you discover the foundational concepts, strategies, tools and professional best practices employed to implement a digital marketing program. With emphasis on Facebook and Instagram, you'll explore social media in an integrated digital marketing context which includes the use of the Internet, mobile devices, search engines, analytics software and digital media tools. Mini projects provide hands-on experience as you establish a digital foundation and social media presence for your own business or a local small business or startup. Course articulates to MKT 121 (3-credit course). This is an accelerated class, scheduled for six weeks rather than the usual nine weeks. It is an online course which will be done throught DMACC's Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in the mail so you can access Blackboard.
Available Seats: 6     Fees: $49.00
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