Are you new to using digital marketing to gain or maintain a competitive edge for your business? This course will help you increase your knowledge as you discover the foundational concepts, strategies, tools and professional best practices employed to implement a digital marketing program. With emphasis on Facebook and Instagram, you'll explore social media in an integrated digital marketing context which includes the use of the Internet, mobile devices, search engines, analytics software and digital media tools. Mini projects provide hands-on experience as you establish a digital foundation and social media presence for your own business or a local small business or startup. Course articulates to MKT 121 (3-credit course). This is an online course with a Zoom component. After enrolling you will receive your DMACC username and password through regular mail so you can access the Blackboard Learning Management System. The Zoom portion will be on Tuesdays from 7: 00 - 9:00 p.m., starting June 15. The instructor will email the Zoom link to you.