Welcome to DMACC Continuing Education
Facebook and Digital Marketing Essentials Certificate
CRN: 14838
Location: Online
Course/Section: BSMN531 101
Date: 09/13/2021 - 11/12/2021
Instructor: Kinnard Laura
Contact Hrs: 45 hours
Are you new to using digital marketing to gain or maintain a competitive edge for your business? This course will help you increase your knowledge as you discover the foundational concepts, strategies, tools and professional best practices employed to implement a digital marketing program. With emphasis on Facebook and Instagram, you'll explore social media in an integrated digital marketing context which includes the use of the Internet, mobile devices, search engines, analytics software and digital media tools. Mini projects provide hands-on experience as you establish a digital foundation and social media presence for your own business or a local small business or startup. Course articulates to MKT 121 (3-credit course). This is an online course with a once/week virtual class meeting. After enrolling you will receive your DMACC username and password through regular mail so you can access the Blackboard Learning Management System. The virtual class is scheduled for Tuesdays from 7:00 - 9:00 p.m. beginning September 21. The instructor will provide information on how to access it.
Available Seats: 13     Fees: $99.00
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