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Social Media Marketing Certificate
CRN: 16637
Location: West Campus Building 1
Course/Section: BSMN526 100
Date: 09/13/2018 - 10/25/2018
Instructor: Staff *
Time: 06:00PM - 09:00PM
Days: Thursday
Contact Hrs: 21 hours
Course Description:
Social media have revolutionized how organizations create, communicate and deliver value. During this certificate course you'll investigate the concepts, tools, and professional best practices that apply to using social media. You'll identify why you're using social media, who you're trying to reach, what topics resonate with your audience, where you should be present, when and how often to distribute, how your social media will be managed, and what/how to measure the results. To receive the certificate you'll present a final project on the last night of class. Bring a laptop to class. Included in the certificate course are the following courses: Guiding Principles of Social Media, Crafting a Strategic Social Media Plan, Social Media Program Management, Blogging Fundamentals, Facebook & Instagram Marketing Essentials, and a final project. Bring a laptop to class.
Available Seats: 21     Fees: $325.00
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