Welcome to DMACC Continuing Education
Facebook and Digital Marketing Essentials Certificate
CRN: 24956
Location: Web Blended
Course/Section: BSMN531 202
Date: 02/15/2021 - 04/16/2021
Room: WEB
Instructor: Woodside Carlene
Contact Hrs: 45 hours
Are you new to using digital marketing to gain or maintain a competitive edge for your business? This course will help you increase your knowledge as you discover the foundational concepts, strategies, tools and professional best practices employed to implement a digital marketing program. With emphasis on Facebook and Instagram, you'll explore social media in an integrated digital marketing context which includes the use of the Internet, mobile devices, search engines, analytics software and digital media tools. Mini projects provide hands-on experience as you establish a digital foundation and social media presence for your own business or a local small business or startup. Course articulates to MKT 121 (3-credit course). This is an online course which will be done through the Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in two separate mailings. In addition to the Blackboard online component, this course will also meet virtually using Zoom on Thursdays from 7:00 p.m. - 9:00 p.m. The instructor will send a calendar invitation with the Zoom link.
Available Seats: 14     Fees: $99.00
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