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Engaging on Social Media: Facebook Live & Streaming Video
CRN: 33379
Location: Urban Campus-Bldg 1
Course/Section: BSMN933 300
Date: 06/19/2018 - 06/19/2018
Instructor: Staff *
Time: 04:30PM - 06:30PM
Days: Tuesday
Contact Hrs: 2 hours
Course Description:
Social media companies have been offering insight for several years about the increasing importance of creating content specifically for mobile devices and about their users' preferences for real time interaction and video ? Snapchat was built around those preferences. But Facebook changed the marketing game in 2018 by announcing that unless brand content serves its purpose to bring people ?closer together' through interaction, then the content will enjoy minimal reach on the platform. This class will focus on Facebook Live, but will outline the tactics, technology tools, and best practices essential for effectively leveraging live streaming video on social media, as well as provide inspirational examples for getting started with and improving live video production. Materials are provided along with ongoing access to a private resource board and an exclusive virtual classroom. Bring a laptop to class.
Available Seats: 21     Fees: $59.00
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