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Guiding Principles of Social Media Marketing
CRN: 26694
Location: West Campus Building 1
Course/Section: BSMN527 200
Date: 02/17/2018 - 02/17/2018
Room: 118E
Instructor: Kinnard Laura
Time: 09:00AM - 12:00PM
Days: Saturday
Contact Hrs: 3 hours
Course Description:
In addition to offering an overview of social media in the digital marketing context, this course reveals the power of a creating a ?why? statement and how a brand's identity and vision can be conveyed powerfully through social media. You'll discover the guiding principles and fundamentals for using social media professionally and implementing a social media program for a business or organization. You'll also identify the main audiences and marketing benefits of each of the top social networks. Upon completion, you'll be able to choose the best platforms to accomplish your goals and know how to optimize business profiles and social media pages.
 
Available Seats: 12     Fees: $59.00
 
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